3 Reasons Why QR Codes Are Here To Stay

QR codes have been around since the mid 1990s.  Their original application was for supply chain and inventory management for auto manufacturers. It was supposed to be just a more modern and functional alternative to the classic barcode scanning systems we have seen for years. As the internet and smartphones began to blossom, companies began to use QR codes as more of a customer facing solution for marketing initiatives.

But QR codes still did not really hit the mainstream until it became a necessary for contactless communication when the pandemic hit in early 2020. Now you see QR codes everywhere, restaurant menus, bus stops, sports games, on TV, on youtube, everywhere you look there are QR codes and for good reason!

Here are 3 reasons why QR codes are now here to stay:

1. Reduces friction
2. Hyper personalization
3. The dynamic nature

Reducing Friction

Businesses and brands always struggle to get their customers to convert on the "last mile", whether the goal is for loyalty enrollment, converting on a sale, or just to have them sign up for a newsletter. 89% of customers claim that these customer journeys to conversion just take too long or require too many steps and there isn't enough value on the other side in order to convert. QR codes can simplify the onboarding process by removing 80% of the steps needed by directing users to the exact landing page or step they need to be in to convert. QR codes can also be used as an efficient medium to provide a strong value exchange for the customer, increasing overall conversion.

Hyper-Personalization

Another main feature of a QR code is being able to learn from each interaction or scan. If a QR code is paired with the correct platform, then brands can begin to gather extremely valuable information of each scan. Brands can learn where scans are occurring, how often they are scanned by the same device, track the customer journey, be able to have true attribution data and more. As a customer interacts and scans these QR codes, they system learns customer tendencies, allowing for brands to come back with more personalized and localized experiences!

Dynamic nature of QR codes

Most people see QR codes as a simple way to get a customer onto a specific webpage, because scanning a QR code is much easier than having type in an entire URL. That is how most STATIC qr codes work, they are created and they serve one purpose. Dynamic QR codes, on the other hand, can provide different experiences to different customers based on preset factors. The same physical QR code can provide limitless destinations to customers based on location, frequency of scans, type of phone used, time of day, and so much more. So if a hotel brand has locations in Florida and in New York, they can distribute the same QR code to both locations but a customer in Florida will get a different experience compared to the customer in New York, all automated and managed from a single platform.

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If you want to explore some of the possible use cases of what a QR could do with the power of the Thinaire platform, sign up for our 14 day free trial and experience it for yourself!