Use QR Codes To Boost Customer Conversion!

QR codes are made to help consumer increase their conversion goals.  Whether the conversion is a new customer, a new lead or just exchanging some information, regardless of the goal, QR codes are purpose built to make your life easier. But how exactly does it do that? Here are 2 main ways that QR codes increase Conversion

Reduce any and all friction from the process

Gone are the days of making customers remember website URLs, manually inputting redmpetion promo codes and having to search for a certain app. These old processes of conversion were diffiuclt to market because of all the steps that are needed to be taken by the customer. To input a URL, cusomters used to have to, first and foremost, remember the URL, open their browser, type that URL in, navigate the website to the desired page. Now with QR codes all of those points of friction can be removed. All a customer has to do it pull out their smartphone camera app and scan (See how to scan QR code with smartphone) 

Reducing friction like this increases conversion rate by 5x becuase customers no longer need to go through those 5 steps mentioned. They just scan the QR code and everything is automated. Their browser opens automtically, the specific web page is loaded, and in some instances the customer details are pre-filled.

Hyper Personalization

Now that we know using a simple QR code increases conversion, we can use the back end management portal to get a better understanding of your customers. Learn where customers are scanning, how often they are scanning, what phone they are scanning with, what time and day of the week are they scanning on and much more. Using this data, we can begin to tailor customer experiences based on previous behavior. If we know Customer A visits a particular location more often than others, we can reward them for that activity, without having to change the QR code at all; the beauty of dynamic QR Codes.

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Use Thinaire's portal to create, deplay and manage QR code campaigns. Learn from your customers and see how you can continuously improve their experiences!