QR Codes Are More Than a URL Shortcut, 3 Powerful Features of QR Codes

Why QR Codes are more than just a URL shortcut

In the last 3 years, we have seen a huge resurrgence in QR code implementations and uses. Companies and business brought them into their world as a reaction to what was going on in the world, they needed a clean and contactless form of giving customers and guests the information they needed during their visit at the restaurant or retail shop or gas station. But as time went one, we started to realize just how powerful and useful these QR codes could be; you just need to have the correct platform to unlock all of these features!

1. QR codes can be dynamic

Most people think of QR codes as a quick way to send people to a URL destination; think restaurant menus, virtual business cards, LinkedIn Pages. Those types of QR codes are considered to be static QR Codes. Every customer or guest that scans that code will get the same exact experience.

Now, a dynamic QR code changes the customer experience based on any variables set by the QR code owner. For example, you can create one QR code and place them all around your town, city, state or country and depending on the customer's location, their experiences will differ. You could be an owner of multiple fast casual restaurants where one is located in a cold environment and the other in a warm one. So with the same QR code you could give those respective customers different experiences; one could provide a coupon for a hot chocolate and the other could provide a deal for a frozen drink!

The dynamic nature of a QR code can be determined by much more than just customer location. Customer experience can change depending on:

• Location
• Time of day
• Day of the month
• Recurrence
• Previous behavior
• Phone type (android or iphone)
• & More

2. Powerful data insights

Now that we know that QR codes are more than just a simple website link and that we can provide much more value to customers, what can QR codes do in the back end? Brands and businesses need to become aware of the type of data that can be gathered about their customers, just with a simple scan of a QR code. With a data collection portal, like Thinaire's, every time a customer or guest scans a QR code, brands can see data about that scan; where it was scanned, how many times it was scanned, what the customer did after that scan, what phone was used to scan that code. This is all extremely valuable data that can be used to better personalize customer experiences!

Perhaps there is a customer that comes to the same restaurant or hotel chain every week, we can pinpoint that customer and recognize how often they have visited and for how long.  We can then reward that customer after X number of visits with a certain coupon for an extra night or free meal for their brand loyalty.

Using the data captured from QR codes is a great way to build a strong brand and customer relationship. Use the data to provide a better experience to each customer with their own personalized outcomes and experiences.

3. Attribution data & precise marketing ROI

Marketing teams are always looking to get the best ROI on their marketing spend. They want to know, "how much do I have to spend to get a customer to convert?". This data is can be a little ambigious at times, because its hard to know exactly that a customer went from seeing the ad to purchasing the product or service.

This is where QR codes bridge that gap. With Thinaire's portal we are able to track subsequent and concurrent QR code scans of one customer. So if a customer sees a bus stop ad with a QR code, they scan that code, and then 2 days later head over the the business that advertised with that code, we can give you a precise ROI on that conversion. This can be applied to any and all QR code advertising!

Conclusion

Now that we have a much better understanding of how QR codes can be used in more powerful ways, sign up for Thinaire 2 week free trial. Having a portal with the ability to provide data insights is key to build this ecosystem!

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