SOLUTIONS

THINAIRE'S RF* SOLUTIONS ARE CLOSING THE LOOP ON THE CONSUMER CONNECTION

  • Objects connects everyday consumer goods to the Internet of Things. By turning branded products into live engagement points and personalized marketing channels, Objects gives marketers and manufacturers the power to tell the “product story” interactively, deliver exclusive promotions, and sustain the brand-consumer connection long after purchase.
  • Shopper gives marketers and manufacturers the power to deliver: Coupons, Direct-to-Card and Retail Loyalty rewards; enhanced product-related content; exclusive promotions; and contextually relevant messaging that can drive sales and strengthen brand-consumer engagement. Enhanced consumer engagement translates into improved business performance.
  • Shopper deploys RF with in-store media creating a two way dialogue between the brand and shoppers in the aisle of retail grocery, drug, high end fashion, and department stores.
  • Ads gives marketers and manufacturers the power to deliver enhanced, contextually relevant product-related content, directions to the nearest locations where products are sold, exclusive offers and promotions, etc., anywhere their customers are, where they are going and along the way.
  • NFC and BLE deployed with physical media creates a two way dialogue between the brand and their customers, turning physical media into interactive touchpoints and enabling point-of-advertising commerce.
  • Spaces gives brands and marketers the power to make any space interactive -- delivering proximity marketing messages to engage, draw customers in-store, and guide them through their enhanced shopping experience...
  • Bluetooth low energy beacons transmit RF wireless signals to consumer smartphones inviting them to opt-in to receive exclusive product content and offers.
  • *radio frequency

CASE STUDIES

At Thinaire, we see every object around us as being a mobile engagement opportunity. Click below to view select programs that Thinaire has implemented with brands to connect with shoppers in department stores, grocery, pharmacy and convenience chains

NEWS & MEDIA

  • With Thinaire™ Thinaire Helps Marketers and Retailers Deliver In-Store Digital Coupons

    NEW YORK, Sept 9, 2014 – Thinaire Helps Marketers and Retailers Deliver In-Store Digital Coupons - in preparation for NFC and Beacon Solutions from iPhone 6, Samsung and Others....Read more


  • With Thinaire™ Bertolli Helps Shoppers Plan their Next Meal in the Aisle

    NEW YORK, May 14, 2014 – Bertolli's interactive mobile engagement campaign engages with shoppers on the go, providing all the details necessary to purchase relative ingredients in a single-store visit. The consumer-packaged-good brand worked with Thinaire on the campaign....Read more


  • Thinaire™ Wins Top Contactless Mobile Award For Global Mobile Marketing

    NFC-Enabled Omni-Channel Advertising Plays Leading Role to Engage Consumers in Award-Winning Campaign

    NEW YORK, April 30, 2014 – By incorporating mobile engagement into the marketing mix for Good Humor’s successful “Share the Love” omni-channel campaign, Thinaire topped the competition for best overall marketing at the Contactless Intelligence 2014 Contactless & Mobile Awards....Read more


  • Thinaire™ is nominated for Contactless Mobile Awards in two categories:

    March 14, 2014 - Thinaire™ is nominated for Contactless Mobile Awards in two categories: Customer Experience for the Bon-Ton Shoe Salons with NFC and Marketing Campaign for Unilever's Good Humor "Share The Love" campaign...Read more


  • Thinaire™ launches TAPP STORE® wireless commerce system

    Automate point-of-advertising m-Commerce, reach customers, and enable mobile purchase occasions everywhere with the TAPP STORE® wireless commerce system, powered by Thinaire™

    March 11, 2014 - With partner PCS Wireless, LLC (“PCS Wireless”), Thinaire Transmedia Network, Inc (Thinaire™) launched its proprietary TAPP STORE® wireless commerce system in early March. Deployed across bus shelters in select New York metro area out-of-home media locations, provided by AR James Media, the program allows consumers to download select Android mobile games applications by tapping (NFC), snapping (QR) or texting (SMS) TAPP STORE® wireless commerce system posters with their smartphones. Waiting for the bus has been transformed into a shopping and mobile commerce occasion. By turning traditional Out-of-Home (OOH) posters into a network for mobile applications downloads, the TAPP STORE® wireless commerce system creates a new and unique channel for on-demand, impulse downloads and point-of-advertising m-Commerce....Read more


  • Lean back Video CMOment: The connected consumer

    Verizon executives discuss the mobile-enabled consumer

    Feb 3, 2014 - During Lean back’s coverage of the National Retail Federation’s Big Show last month they delved into the topic of the connected consumer. In this invitation-only panel, executives from Verizon, IHL Consulting Group and mobile marketing technology company Thinaire discussed the implications of the new consumer habits, the need for real data management and new breed of data thieves....Read more.


  • Todays Connected Consumer

    NEW YORK – Jan. 20, 2014 – In conjunction with the National Retail Federation’s ‘Big Show’ in New York City, Verizon Enterprise Solutions convened a group of industry thought leaders on January 13 for a lively discussion around the topic of, ...Read more


  • Thinaire™ Launches First Bluetooth® Smart & NFC Cross-Platform Solution for Omni-Channel Brand Engagement on Mobile

    Includes new Thinaire RF solution using Bluetooth® Smart beacons for iPhone, Android, BlackBerry & Windows users

    NEW YORK – Jan. 13, 2014 – Thinaire Transmedia Network, Inc. (Thinaire™) today launched the first unified omni-channel mobile engagement marketing and sales solution allowing brands to engage consumers via nearly any mobile onramp to bring media, objects and spaces to life on consumers' most personal devices – their smartphones, tablets and connected devices. Thinaire's enterprise-grade Bluetooth® Smart solution, Thinaire™ Spaces, makes the company the first to integrate management of Bluetooth® Smart and near field communication (NFC) radio frequency (RF) technologies for consumer-facing brand marketing and commerce on mobile....Read more


  • Thinaire™ Adds Former Verizon Enterprise Solutions Executive to meet Fortune

    Mobile Technology and Enterprise Solutions Expert Howard Belger named EVP

    NEW YORK – January 13, 2014 – Thinaire Transmedia Network, Inc. (Thinaire™) has named Howard Belger as Executive Vice President of Strategic Sales to capitalize on growing demand among the Fortune 500 for its innovative mobile engagement management platform services supporting brand marketing and sales. Belger is tasked with unlocking new opportunities for companies that want to better engage and manage customer relationships in an increasingly mobile world....Read more


  • Bon-Ton Department Stores Shoe Salons Make Shopping for Shoes a Breeze

    NEW YORK, Nov. 21, 2013 /PRNewswire via COMTEX/

    In keeping with the growing trend that mobile devices play for in-store purchase decisions, Bon-Ton and its family of department stores, which include Bon-Ton, Bergner’s, Boston Store, Carson’s, Herberger’s, Elder-Beerman and Younkers, has developed a truly exciting twist to the department store shoe shopping experience....Read more


  • SmartSource Bets on NFC

    News America Marketing is now offering near field communication capability with its SmartSource shelf talkers. NFC tags can be embedded in the signs to deliver content such as video, recipes and links to sweepstakes entry pages to shoppers who touch them with NFC-enabled smartphones. “It takes a static ad and makes it more interactive, and gives the consumer lots more information,” Jesse Aversano, News America Marketing’s executive vice president-marketing, told the Institute....Read more


  • Thinaire Integrates Offer-based Discovery into Its Mobile Marketing Platform Using the Google Wallet Objects API

    Thinaire™ will integrate with the Google Wallet Objects API to make mobile couponing a reality. This integration in offer-based mobile discovery supports making all media smarter and more valuable to all stakeholders....Read more


  • Thinaire leverages Verizon’s cloud offerings to drive NFC marketing at scale

    Thinaire has partnered with Verizon Terremark Cloud to support the growing interest from major brands and retailers to leverage near-field communication for mobile marketing engagements.The concept of making an offer available from a unique piece of Out-of-Home (OOH) media or department store signage directly to a shopper’s smartphone is becoming a reality...Read more


  • Thinaire Selects Verizon Terremark Cloud to Support Mobile Marketing Platform

    NEW YORK – To support the rapid growth of Near Field Communications (NFC) media technology, Thinaire has selected Verizon Terremark’s Enterprise Cloud which allows for seamless scaling based upon traffic, need and demand.  Such capabilities are critical for Thinaire when powering mobile marketing campaigns for customers, including News America Marketing whose SmartSource with NFC initiative has the capability to deliver in-store information and offers from thousands of retailers directly from the shelves to the mobile devices of millions of consumers...Read more

ABOUT US

Thinaire connects enterprises to customers through their most personal devices — mobile phones and tablets—using RF-enabled media, products and places.

Thinaire's Mobile Engagement Management Platform uses RF technologies such as Bluetooth® Smart and NFC. Thinaire opens new revenue streams on consumer mobile devices by delivering point-of-advertising mCommerce, as well as digital media networks for distributing paid video, music, games, apps, and other sponsored content.

Thinaire - closing the loop on the consumer connection.

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Team

Thinaire’s team is comprised of smart thinkers and innovative professionals who are committed to connecting people to the things they care about via their mobile devices.

Mark Goodstadt
James Colmenares
Corey Wendling
Howard Belger
Tim Daly
Tom Amodio
Catherine Barton
Paul Hardwick.jpg
Carr Tomi
Khushboo Dhanani
Stephaine Knight

Thinaire Works With...