The Thinaire Video Solution brings a new model of advertising and ad attribution forward, with the support of some of the biggest ad agencies and brands in the world.
Leveraging Thinaire’s longstanding leadership in IoT marketing, the solution marries DOOH displays to proximity solution in a way that connects mobile consumers to the physical world.
Thinaire leverages industry standard based solutions around video advertising and provides an end-to-end offering to retailers and venues interested in recognizing mobile consumers at the time when they are most likely to make a purchase.
Combined with the power of the Thinaire platform, the solutions allow smart marketers to identify if an ad has been seen by a consumer and deliver the right message a the right time.
The Solution for Video Apps
Developers leverage our SDK, API, and platform to create new experiences based on data coming from ads and product placement, allowing them to complete the journey from couch to commerce in a variety of ways.
Some developers use the solution to develop living room-specific experiences (some call it a second screen), while others leverage it to deliver offerings on Out-Of-Home displays.
Because the whole offering connects to the Thinaire cloud, the data and provides relevant insights to video producers and advertisers, filling gaps in their knowledge of the consumers they interact with.