Effective date: March 21st, 2016
Last updated date: March 31st, 2017
Thinaire™ Transmedia Network, Inc. (“Thinaire”) provides a secure cloud-based platform which enables brands, marketers, retailers, and others (our “Clients”) to create and deliver unique mobile engagement experiences to their customers. These experiences allow consumers to interact with the brands, retailers and causes they care about simply by placing their mobile devices in proximity to advertising media and real-world objects that have been embedded with NFC tags or by interacting with advertisements using other engagement technologies such as QR codes, SMS text, or Bluetooth Low Energy.
Thinaire complies with the U.S.–E.U. Safe Harbor framework and the U.S.–Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Thinaire has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Thinaire™ certification, please visithttp://www.export.gov/safeharbor User Consent
When you first use Thinaire from your mobile phone, you will be connected to the Thinaire web servers via web client. This web client will collect certain information, including IP address, phone manufacturer, mobile operating system, browser information and HTML5 geolocation if you choose to provide permission. You may opt-out of location based services at any time by editing the setting at the device level or by emailing us firstname.lastname@example.org. We use location based information for the purpose of reporting to our clients on marketing media performance and for market research; to improve the Thinaire level of service; and to be better able to deliver to you relevant information which enhances the quality and value of your mobile engagement experience. We will only share this information with our clients and their authorized agents and Thinaire partners and affiliates.
In general, we collect Personal Information that you submit to us voluntarily through the Thinaire mobile engagement experiences. We also collect information that you submit in the process of creating or editing your account and user profile on Thinaire. For example, our registration and login process requires you to provide us with your name, valid email address and password of your choice. When you personalize your profile and use the features of Thinaire, we will collect any information you voluntarily provide, and we may also request optional information to support your use of Thinaire, such as your ethnicity, gender and other demographic information. We collect information in the form of the content that you engage with during your use of Thinaire, such as products you are interested in, product promotions, requests for coupons, social sharing of product information, promotions and coupon offers, ratings and other information you generate as you use and engage with products and brands on Thinaire. We may also collect information about you and your friends who use Thinaire, from any social network you may have connected from, in order to provide you with a more personalized experience. For instance, we may collect your user ID or profile information that you have permitted to be displayed through Thinaire in order to display you as a friend or in association with your profile and collections. Additionally, we collect any information that you voluntarily enter, including Personal Information, into any postings, comments, or forums within the Thinaire community.
If you send an email to us, or fill out our “Request for Info” form through Thinaire, we will collect your email address and the full content of your email and other information you provide. We may use and display your full name and email address when you send an email notification to a friend through Thinaire or the social network from which you have connected to Thinaire (such as in an invitation, or when sharing your content).
The content we send to you may originate from other sites or online resources maintained or operated by third parties. We do not control such third parties and are not responsible for the privacy practices or the content of such sites or resources. We encourage you to read the privacy policies of any such sites or resources as their privacy policies and practices may differ from our policies and practices.
We never associate your name or likeness with the information we collect without your permission. We use a non-personally identifiable means (“cookies”) to collect and store your Anonymous Information. Cookies are small text files that contain a string of characters that uniquely identify your device without your personal info. We use both session ID cookies and persistent cookies. We use session ID cookies to make it easier for you to navigate the mobile experience. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. We set a persistent cookie to store your passwords, so you don’t have to enter them more than once. Persistent cookies also enable us to track and target your interests to enhance your experience. Most browsers, including mobile browsers, are initially set up to accept cookies. You may, however, be able to change your browser settings to cause your browser to refuse third-party cookies or to indicate when a third-party cookie is being sent. Check your browser’s “help” files to learn more about handling cookies on your browser. If you reject cookies, you may still use the Thinaire Transmedia Network, but your ability to use some functions or interact with certain experiences, such as account management or surveys, will be limited.
Helping you to protect your information is a vital part of our mission. It is up to you to make sure you are comfortable with the information you choose to provide us and the information you choose to publish. You understand that when you use Thinaire, certain information you post or provide through Thinaire, such as your name, profile, comments, collections and likes, may be shared with other users and posted on publicly available portions of Thinaire, including without limitation, social media applications and other public for a in which you choose to participate. Please keep in mind that if you choose to disclose Personal Information when posting comments or other information or content through Thinaire, this information may become publicly available and may be collected and used by others, including people outside the Thinaire community. We will not have any obligations with respect to any information that you post to parts of Thinaire available to others, and recommend that you use caution when giving out Personal Information to others through social media networks or otherwise.
We will retain your personal and location based information for as long as your account is active or as needed to provide your services. Please contact us if you wish to cancel your account or request that we no longer use your information to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We are committed to protecting the security of your Personal Information, location based information and the information that is collected through the Thinaire Transmedia Network. We use a variety of industry-standard security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure. Even though we have taken significant steps to protect your Personal Information, no company, including us, can fully eliminate security risks associated with Personal Information.