Thinaire, an award winning pace-setter in proximity consumer engagement, and Verizon Enterprise Solutions announced today they have entered into an agreement to accelerate the delivery of proximity solutions to global retail and hospitality customers.
Utilizing Verizon’s secure and scalable network infrastructure and powered by Thinaire’s award-winning cloud platform, the new offering is expected to drive increased adoption of proximity offerings specifically around NFC, beacons and proximity video. As part of the agreement, Verizon’s national salesforce will be able to offer its enterprise customers proximity solutions including Thinaire’s products and work jointly with the company to drive increased adoption of mobile marketing solutions.
“Combining Verizon’s secure and scalable nationwide network infrastructure, and broad reach in the retail, hospitality industries with Thinaire’s proximity technology allows our customers to engage consumers when they want, how they want, wherever they are,” said Stephen Busateri, Verizon Enterprise Solutions’ managing principal industry solutions. “Our goal is to deliver better business results for our clients by helping them provider better experiences for their customers. Our work with Thinaire helps us do that.”
Increasing adoption of proximity-based media by brand marketers means that more in-store and digital Out Of Home (OOH) advertising interacts with mobile devices. That consumer experience can be initiated by a beacon, NFC tag, audio beacon and even a video beacon and is completed with a commerce transaction. Thinaire’s award-winning cloud platform has established itself as an early leader in helping marketers deliver consumer experiences that are triggered by these sensors deployed across the Internet of Things (IoT), related products and services.
“We are excited to have a partner like Verizon recognize the strength of our product set,” said Thinaire CEO Mark Goodstadt. “We are excited to pioneer an expansion in the number of tools allowing large enterprise marketers to reach the right consumer with the right message in the right place at the right time.”